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Join date: Apr 25, 2022
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A talking point, often used in the plural, is a pre-established message or formula used in the field of political communication, sales and commercial or advertising communication. planning social media campaign The message is coordinated a priori to remain more or less invariable regardless of which stakeholder brings the message in the media.[1][2][3][4] Such statements can either be free standing or created as retorts to the opposition's talking points and are frequently used in public relations, planning a social campaign particularly in areas heavy in debate such as politics and marketing.

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